Path IQ is an attribution platform purpose-built for AI channels. We connect your brand's presence in ChatGPT, Perplexity, and Gemini to pipeline, conversions, and revenue — so you can prove ROI, not just track mentions.
Trusted by B2B SaaS marketing teams to measure AI search attribution, generative engine performance, and AI-driven pipeline.
The $7.3B Blind Spot
The AI Dark Funnel describes the growing share of the buyer journey that happens inside AI assistants — where traditional analytics tools have zero visibility.
Over 800 million people use ChatGPT every week. 49% of all conversations involve seeking recommendations and advice — the exact queries that used to drive organic search traffic to your site. That traffic is disappearing, and your analytics dashboard shows nothing.
No pixels. No cookies. No referral headers. AI channels produce none of the tracking signals your attribution stack depends on. A buyer asks Perplexity 'best CRM for startups,' gets your competitor recommended, and you never know it happened.
65% of enterprises are allocating over 25% of their 2026 marketing budget to AI search optimization — but 86% of marketing teams can't determine channel-level impact on revenue. Without attribution, AI investment stays experimental.
How Path IQ Works
Path IQ tracks how ChatGPT, Perplexity, Gemini, and Claude recommend your brand versus competitors — mapped to awareness, consideration, and decision stages of the buyer journey.
We integrate with Google Search Console, GA4, and your CRM to connect AI exposure data with branded search trends, direct traffic patterns, and pipeline activity.
Our attribution model estimates how much pipeline and revenue AI channels are driving — with confidence ranges, not guesses. Numbers your CFO can act on.
See Path IQ in Action
Real-time AI attribution dashboard. Monitor exposure, correlate business signals, prove revenue impact.
Beyond Share of Voice
30+ tools track Share of Voice in AI. Path IQ is the only platform that closes the loop — connecting AI visibility to pipeline, conversions, and revenue.
The difference is attribution. Monitoring tools answer "Does AI mention my brand?" Path IQ answers "Does it matter?" — backed by over 15 years of experience building measurement for emerging media channels including CTV, cross-device, and programmatic.
Our model improves with every client. Cross-client learning means customer #50 gets more accurate attribution than customer #5 — a data network effect competitors can't replicate.
| Capability | AI Monitoring | Path IQ |
|---|---|---|
| Brand mention tracking | ||
| Share of Voice scoring | ||
| Funnel-stage mapping | Some | |
| Branded search correlation | ||
| CRM + analytics integration | ||
| Statistical attribution model | ||
| Confidence intervals | ||
| Incrementality testing | ||
| Cross-client model calibration |
By The Numbers
Pricing
No contracts. No commitment. See your AI channel data before you decide.
See where you stand in AI search
We analyze how ChatGPT, Perplexity, Gemini, and Claude recommend your brand — and where your competitors are winning. No setup, no commitment.
No credit card required. Just your brand name and top 3 competitors.
Done-for-you AI visibility monitoring
We monitor it. You act on it.
No contracts. Cancel anytime.
Revenue attribution + CRM integration
No contracts. Cancel anytime.
Need enterprise volume or custom integrations? hello@pathiq.co
Get AI attribution data directly inside your CRM — contact-level signals, pipeline correlation, and revenue impact, native to HubSpot.
Frequently Asked Questions
Get a free AI Audit in 5 business days. See exactly how ChatGPT, Perplexity, and Gemini position your brand — and what you're missing.