We’re customer-obsessed marketers, building for a world where success is based on business outcomes, not campaign outputs.

Customers have evolved to expect more from the companies they do business with. And companies must evolve to deliver exceptional customer experiences, consistently, at all points of the customer’s path.

Driving growth

According to the Deloitte CMO Survey, driving growth is rated as the #1 challenge of executive marketing leaders. 64% of CMOs say that demonstrating marketing impact on financial outcomes is their biggest hurdle in the C-suite, yet only 16% say that customer acquisition is even a top-3 capability of their marketing organization. PathIQ is here to help close that gap.

Deloitte CMO survey 2020

Driving Growth
Delivering a powerful brand that thought the clutter
Securing marketing budget
Providing ROI of marketing activities
Hiring top talent
Generating customer insight
Find sponsorship/support from the executive level
Identifying the right technologies to meet our needs
Managing our online presence
Training our team

Delivering
against your #1
challenge

Performance marketing is in a strong position to deliver against the business challenge of driving growth. Performance marketing delivers qualified sales leads, new customers, and improved financial outcomes for your business, not just impressions and clicks.

Delivering
against your #1
challenge

Performance marketing is in a strong position to deliver against the business challenge of driving growth. Performance marketing delivers qualified sales leads, new customers, and improved financial outcomes for your business, not just impressions and clicks.

Quantifiable
marketing success

We focus on the alignment of your product offering and your customers’ needs. By creating clear metrics for every stage of your customers’ journey, we alow you to quantify the impact of your marketing investment, and systematically improve your ROI.

Want to get on the path to better marketing ROI?

Customer paths determine conversion outcomes. We help you optimize every stage of their journey, so they get the best customer experience, and you get the best return on your marketing investment.

Want to get on the path to better marketing ROI?

Customer paths determine conversion outcomes. We help you optimize every stage of their journey, so they get the best customer experience, and you get the best return on your marketing investment.