About Author

Daniel Sendecki

For over 15 years, Daniel Sendecki has been a noteworthy leader in the content marketing space, and an experienced writer, strategist, and brand marketer. As VP of Content for PathIQ, Daniel plays a fundamental role in piecing together the consumer’s increasingly fragmented path to purchase. In this role, he holds content accountable to performance goals in order to better attribute direct, bottom-line ROI. In short, he does let the facts get in the way of a good story! Daniel has been invited to speak by organizations such as the Canadian Marketing Association, sharing insights, frameworks, and real-life examples of how marketers can deliver greater personalization and memorable content experiences—at scale.