About Author

Ethan Hays

Since beginning his career in Silicon Valley two decades ago, Ethan has been building performance-based businesses to empower brands to acquire new customers across diverse digital channels. Prior to committing his performance marketing expertise to PathIQ, Ethan worked for firms both large and small, helping lead four venture-backed startups to successful exits. As SVP at Vision7, he is responsible for the strategic direction and growth of the company’s Marketing As A Service (MaaS) division, where he encourages a culture of curiosity and candour. Ethan believes that there’s no such thing as failure, only feedback. And the chance to begin again—better prepared.