Kimberley Carrera, Author at PathIQ.co

Blog

Performance marketing is a big space, with lots of moving parts. Our blog is a way to keep you on top of the latest performance marketing information — from industry news to the nerdiest in-the-weeds discussion of the performance landscape.

About Author

Kimberley Carrera

Kimberley is a creative, data-driven sales leader with a record of building high-performing sales teams. With more than 15 years in the industry, Kimberley joins PathIQ as VP Growth Solutions, bringing with her a wealth of leadership and digital marketing experience, including a seven-year tenure at DAC, a leading global digital performance agency. During her career, she has delivered winning marketing and digital strategies, driving transformational results for Rogers, Western Union, ScotiaBank, TGI Friday’s, Luxottica, KLM, Singapore Airlines, Simons, Irving Oil, and Sinclair, among others. When she’s not working, she’s either leafing through the pages of a good book, or inking up the pages of her passport.

Paid Media

PathIQ Named A 2022 Google Premier Partner

February 10, 2022

New York City-based performance marketing agency PathIQ has been recognized by Google as part of its top 3% of Partners alongside Plus Company and Cossette...

Learn More

Want to get on the path to better marketing ROI?

Customer paths determine conversion outcomes. We help you optimize every stage of their journey, so they get the best customer experience, and you get the best return on your marketing investment.