What’s Next? The Death of the Third-Party Cookie
Strategy
What’s Next? The Death of the Third-Party Cookie

Today’s consumers expect personalized experiences—but marketers have increasingly relied on big platforms and cookies-based targeting to deliver. Faced with the loss of intent data, brands...

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How to Bridge the Gap Between Marketing and Sales
Performance
How to Bridge the Gap Between Marketing and Sales

Looking to bridge the gap between marketing and sales? A performance marketing partner is the modern shortcut according to PathIQ's very own Ethan Hays. This...

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Performance
What Is The Role of Performance Marketing?

Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly...

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The First Party Brands Can't Afford To Miss
Content
The First Party (Data) Brands Can’t Afford To Miss

Amid privacy concerns and regulatory laws, marketers who still want to deliver truly personalized experiences will need to embrace strategies that focus on first-party data,...

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