Customer experience has become a strategic issue for businesses across industries and geographies, as they realize that delivering an outstanding experience is a key driver...
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Content
July 13, 2022
From June 20–23, PathIQ was in attendance at Collision Conference in Toronto for three days of talks, networking and all-round good times! With more than...
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Strategy
March 23, 2022
Today’s consumers expect personalized experiences—but marketers have increasingly relied on big platforms and cookies-based targeting to deliver. Faced with the loss of intent data, brands...
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Performance
October 25, 2021
Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly...
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Content
October 1, 2021
Amid privacy concerns and regulatory laws, marketers who still want to deliver truly personalized experiences will need to embrace strategies that focus on first-party data,...
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