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Because we are optimizing toward specific business outcomes, it’s important that we agree on exactly what criteria define the outcome that we want.

On a cost-per-lead (CPL) campaign, we must define the exact criteria that a qualified lead has – name, email address, phone number, and other data fields that are important to your business.

Once the campaign is in market and generating outcomes, you will only pay for the leads that match the exact criteria we’ve agreed on.

For example, let’s say that we need to generate sales leads for a car dealership. Only people over the age of 18 can legally buy a car. So, if we were to put a lead generation program in market and generate 100 leads in total, but only 70 of them were over 18 years old, you would only pay for 70 leads.

Because we are optimizing toward specific business outcomes, it’s important that we agree on exactly what criteria define the outcome that we want.

On a cost-per-lead (CPL) campaign, we must define the exact criteria that a qualified lead has – name, email address, phone number, and other data fields that are important to your business.

Once the campaign is in market and generating outcomes, you will only pay for the leads that match the exact criteria we’ve agreed on.

For example, let’s say that we need to generate sales leads for a car dealership. Only people over the age of 18 can legally buy a car. So, if we were to put a lead generation program in market and generate 100 leads in total, but only 70 of them were over 18 years old, you would only pay for 70 leads.

What is performance marketing

Because we are optimizing toward specific business outcomes, it’s important that we agree on exactly what criteria define the outcome that we want.

On a cost-per-lead (CPL) campaign, we must define the exact criteria that a qualified lead has – name, email address, phone number, and other data fields that are important to your business.

Once the campaign is in market and generating outcomes, you will only pay for the leads that match the exact criteria we’ve agreed on.

For example, let’s say that we need to generate sales leads for a car dealership. Only people over the age of 18 can legally buy a car. So, if we were to put a lead generation program in market and generate 100 leads in total, but only 70 of them were over 18 years old, you would only pay for 70 leads.

How are performance marketing campaigns measured?

Because we are optimizing toward specific business outcomes, it’s important that we agree on exactly what criteria define the outcome that we want.

On a cost-per-lead (CPL) campaign, we must define the exact criteria that a qualified lead has – name, email address, phone number, and other data fields that are important to your business.

Once the campaign is in market and generating outcomes, you will only pay for the leads that match the exact criteria we’ve agreed on.

For example, let’s say that we need to generate sales leads for a car dealership. Only people over the age of 18 can legally buy a car. So, if we were to put a lead generation program in market and generate 100 leads in total, but only 70 of them were over 18 years old, you would only pay for 70 leads.