Your customers’ expectations have changed. Customers expect to have relationships with the brands they do business with, and they expect those relationships to improve over time. Because of this changing customer reality, your business needs to adapt to deliver the kinds of experiences your customers value.

The days of “big bang” marketing campaigns that spend months or years in development, launched with much fanfare but no follow-up, are gone.

Your business needs agility in order to keep a finger on the pulse of your customers, develop campaigns based on data-driven insights, and generate feedback that informs further success.

PathIQ has developed a process for developing and systematically improving your marketing to deliver the agility the marketplace demands and experiences that your customers value.

The PathIQ performance framework

We dive deep into your data, marketing strategy, campaigns, technology stack to develop deep understanding of your customers and the successes and gaps of previous marketing campaigns.

We set strategy, build go-to-market plans, and articulate the lifecycle of your new, data-informed performance marketing programs.

We use build-measure-learn loops to iteratively optimize campaigns, tuning each variable until each campaign delivers the results your business requires.

As campaigns hit set goals, we work to accelerate delivery, expand your network footprint, and maximize traction to drive scale.

We build the data products and visualizations that communicate your customers’ journey, and articulate progress against your critical KPIs. Generating positive results is the first step. The next step is utilizing those insights to build a culture of learning within your marketing team.

Audit

We dive deep into your data, marketing strategy, campaigns, technology stack to develop deep understanding of your customers and the successes and gaps of previous marketing campaigns.

Solution design

We set strategy, build go-to-market plans, and articulate the lifecycle of your new, data-informed performance marketing programs.

Calibration

We use build-measure-learn loops to iteratively optimize campaigns, tuning each variable until each campaign delivers the results your business requires.

Scale

As campaigns hit set goals, we work to accelerate delivery, expand your network footprint, and maximize traction to drive scale.

Storytelling with data

We build the data products and visualizations that communicate your customers’ journey, and articulate progress against your critical KPIs. Generating positive results is the first step. The next step is utilizing those insights to build a culture of learning within your marketing team.

Want to get on the path to better marketing ROI?

Customer paths determine conversion outcomes. We help you optimize every stage of their journey, so they get the best customer experience, and you get the best return on your marketing investment.

Want to get on the path to better marketing ROI?

Customer paths determine conversion outcomes. We help you optimize every stage of their journey, so they get the best customer experience, and you get the best return on your marketing investment.